Maintaining updated targeting lists is an excellent way to make sure that you allocate marketing dollars to the right audiences. Moreover, updated audiences help with campaign relevancy. Integrating your marketing channels is how DataQ keeps your targeting lists up to date and your marketing dollars well spent.
To create an activation, you first need to connect at least one marketing channel. Adding a marketing channel gives DataQ permission to sync an audience to the channel.
To get started:
Step 1: Select the Integrations option from the navigation menu on the left.
Step 2: Select the Add Integration tab.
Step 3: Click on the marketing channel you want to connect from the list of available marketing channels.
Step 4: Follow the on-screen instructions to complete the integration.
Note: The on-screen instructions vary as different marketing channels require different information sets unique to their platform. Moreover, some marketing channels like Mailchimp and Google Ads redirect to different pages, which requires you have your log-in credentials handy.
Once you setup your connections, you get redirected back to DataQ where you'll see a notification that reads Successfully Connected. Additionally, you'll also receive an email notification letting you know when your data destination has successfully connected.