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How to Build Your Own Audience
How to Build Your Own Audience

Create custom audiences to target the customer subsets that matter most to your business.

John Saunders avatar
Written by John Saunders
Updated over a week ago

Our build-your-own audience tool allows you and your team to build custom Audiences quickly for personalized targeting. With our easy-to-use-tool, you'll gain access to essential customer behaviors, customer fields, and predictive elements to ensure you create impactful Audiences. 

You can access our audience building tool by going to Audiences > Create > Build Your Own. Once there, follow these simple steps below:

To get started:

Step 1: Start your Audience by adding an audience name.

Step 2: Create your first rule by selecting whether you’d like to target based on “Automated Intelligence”, “Behaviors and Actions,” or “Properties”. 

Step 3: Add additional criteria from the drop downs to complete the rule. 

Step 4: If you’re finished, click “Create Audience”. If you’d like to add another rule, click the “And” button or the “Or” button to layer on additional rules before clicking “Create Audience”.

Step 5: Your Custom Audience can now be found under Audiences > My Audiences.

Note: Remember that you can click on any Audience Template to add rules and modify it to fit your needs. Audience Templates can be a great jumping off point for custom audiences. 

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