A Holiday Audience is a template that helps you target customers in connection with specific holidays. Holiday Audiences were created to help organizations effortlessly launch successful holiday campaigns.

Holiday Audiences are accessible by going to Audiences > Create > Holidays. Clicking any of the templates will reveal the underlying audience rules. You can instantly create the Audience or tweak the rules to create the Audience that fits your needs. 

Here's a sampling of some of the Holiday Audiences that we have:

Thanksgiving: Customers that have purchased at least once within 45 days of last year's Thanksgiving.

Black Friday: Customers that have purchased at least once during last year's Black Friday weekend. 

Cyber Monday: Customers that have purchased at least once during last year's Cyber Monday.

Christmas Day: Customers that have purchased at least once within 45 days of last year's Christmas day.
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