Heat Maps
Gain crucial insights into your customer purchase behavior with DataQ Heat Maps.
John Saunders avatar
Written by John Saunders
Updated over a week ago

Our Heat Maps give you intelligence about customer behavior as it relates to different variables – like products and time-based purchase patterns – so you can better understand when to run your campaigns, what products to promote, and what tweaks you should make to your creative to optimize performance.

Created on an indexed scale, any figure that equals ‘1’ will be store average, while any figure > ‘1’ will be above store average and any figure < ‘1’ will be below store average. We’ve also used visual heat mapping so you can easily tell what is above and below your store average at a glance.

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