Our Heat Maps give you intelligence about customer behavior as it relates to different variables – like products and time-based purchase patterns – so you can better understand when to run your campaigns, what products to promote, and what tweaks you should make to your creative to optimize performance.
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Created on an indexed scale, any figure that equals ‘1’ will be store average, while any figure > ‘1’ will be above store average and any figure < ‘1’ will be below store average. We’ve also used visual heat mapping so you can easily tell what is above and below your store average at a glance.