At the heart of DataQ are the unique groupings of your customers that we refer to as Audiences. Once you push out an Audience (or group of Audiences) to your paid media channels and/or email service providers, DataQ calls that an Activation. 

Activations can consist of a single Audience, or you can drag and drop multiple Audiences to layer and create a Custom Activation.

Once you've created an activation and toggled on "Automatically sync data changes",  DataQ will keep your Activations up to date with fresh data so you're never using stale customer lists. 

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